By Alex Kreisman, Media Center of Excellence, IRI, and Marc Guldimann, CEO, Adelaide Marketers have an ever-growing selection of metrics to measure digital media at their disposal. But not all of them use the rigor of evidence-based methodolog

by Allison Schiff // Monday, December 6th, 2021 – 6:00 am The National Basketball Association is scoring higher tune-in for live games by optimizing its media planning using attention, including on connected TV. The league has been on

By Nate Doughty - Reporter December 09, 2021, 11:28am EST Strip District-based Niche, a company that provides users with a platform of rankings on schools, colleges and places to live, announced two new executive team appointments following a